Mission Briefing: Which NZQBA Conference Exhibitors Will You Visit First?

Let’s be honest…

Walking into a conference exhibition hall can be a little overwhelming.

Where do you start? Which stands should you visit? How do you make sure you don’t miss something that could genuinely make your life easier?

Here’s our suggestion…

Don’t think about the exhibitors.

Think about the challenges you’re trying to solve.

Whether you’re looking to save time, grow your practice, simplify payroll or discover the latest AI tools, the NZQBA Conference exhibitors are here to help.

Here’s your guide to navigating the exhibition hall.

There’s no right or wrong place to start, but if one of these challenges sounds familiar, we’ve highlighted the exhibitors you’ll definitely want to meet.

Mission 1: Save time

If your goal is to automate repetitive tasks, improve client onboarding or make your practice run more efficiently, these are your must-visit stands.

JuicyCRM | Discover how automation can transform your client onboarding, follow-up and communication, helping you create a smoother experience for both you and your clients.

2Shakes | Still creating engagement letters manually? See how proposals, engagement letters and client onboarding can be completed in minutes.

Xbert | Put AI to work by identifying bookkeeping issues before they become bigger problems, helping improve accuracy and efficiency.

Prosaic | See how AI can help organise knowledge, surface information faster and reduce time spent searching for answers.

Synchub | Bring your favourite software together through smart integrations that eliminate manual processes.

BGL | Explore specialist software designed to support trusts, companies and compliance requirements.

🎯 Mission Tip: Ask each exhibitor to show you one feature that could save you just 30 minutes a week. Those small time savings soon add up.

Mission 2: Find better solutions for your clients

Your clients rely on you for more than bookkeeping.

Conference is a great opportunity to discover businesses that can support them too.

Emerge | Discover banking solutions designed to help New Zealand businesses manage their money more effectively and explore how they could benefit your clients.

🎯 Mission Tip: Every new solution you discover is another way to add value to your client relationships.

Mission 3: Protect yourself and your business

Bookkeepers are trusted advisers, which means protecting yourself, your business and your clients has never been more important.

Inland Revenue | Ask questions directly to the experts about tax and the latest Inland Revenue updates.

SHARE | Learn about insurance designed specifically for Bookkeepers and discover how to better protect your business.

Alexis & Co | Talk to independent insurance advisers about protecting yourself, your family and your financial future.

Star Safety | Discover practical health and safety solutions that support your clients’ compliance obligations.

🎯 Mission Tip: A 10-minute conversation today could save you hours of stress later. Don’t be afraid to ask the questions you’ve been putting off.

Mission 4: Grow your Bookkeeping business

Whether you’re looking for more confidence, better marketing or professional development, these exhibitors can help you take the next step.

Stephanie Crawford | Gain practical advice and coaching to help you build a stronger, more profitable bookkeeping business.

Thryv | Learn how better marketing, customer communication and online visibility can help attract and retain great clients.

The Career Academy | Discover training opportunities for yourself or your team and continue investing in your professional growth.

🎯 Mission Tip: Growth doesn’t always come from working harder. Sometimes it starts with one great conversation.

Mission 5: Master payroll

You’re not alone.

Payroll is one of the fastest-moving areas of our profession, so why not take advantage of having the experts all in one place?

Employment Hero | Explore integrated HR and payroll solutions that make managing people easier.

PayHero | See why so many New Zealand businesses are simplifying payroll with cloud-based software.

ThankYou Payroll | Chat with payroll specialists about practical payroll solutions for businesses of every size.

🎯 Mission Tip: Bring your trickiest payroll question. With the experts all in one place, there’s no better time to ask.

Mission 6: Unlock more from your software

Even experienced users discover something new at conference.

Xero | Ask questions, explore new features and learn tips that could save you time every week.

MYOB | Discover product updates and practical ways to get even more value from your software.

COUNT | Discover how AI-powered accounting can automate everyday tasks, from categorising transactions and matching receipts to managing bills and spotting unusual activity, giving you more time to focus on your clients.

Afirmo | Explore an all-in-one accounting practice platform that combines digital onboarding, identity verification, electronic signing and compliance workflows.

🎯 Mission Tip: Even experienced users discover shortcuts and features they never knew existed. Take advantage of having the experts right in front of you.

Mission 7: Elevate your brand

Sometimes it’s the finishing touches that make all the difference.

Print Monday | From branded stationery to marketing material and conference giveaways, discover creative print solutions that help your business stand out.

🎯 Mission Tip: Your brand is often your first impression. Make sure it reflects the professionalism you bring to your clients every day.

Your Mission (Should You Choose to Accept It…)

This year’s conference theme is Mission Impossible: Bookkeepers, so here’s your mission before you leave the exhibition hall:

Visit every stand.
Ask one question you’ve been putting off.
Discover one new tool or service.
Make one new connection.
Leave with one idea that will improve your business.

You don’t need to buy everything you see.

You don’t even need to book a demo with everyone.

But you do owe it to yourself to be curious.

Because while our speakers will leave you inspired, the exhibition hall is where you’ll discover the tools, people and ideas that can help turn that inspiration into action.

So be curious. Ask questions. Start conversations.

You never know which stand could have the biggest impact on your business.